DEF Franchise

What a unit in this system earns, what it costs to get there, and how widely results vary between operators.

This FDD does disclose Item 19 figures. They are reported on a basis that does not line up with the per-unit figures its peers report, so they are left ungraded here rather than restated as something they are not. The Full FDD Evaluation gives the figures, the basis they are stated on, and what they can and cannot be read as.

An unknown is reported as unknown rather than scored as average.

What the franchise costs to start and what it takes out of revenue every year after that.

8 of this category's 10 factors could be graded from the document, covering 80% of the category by importance. The 2 that could not are reported as gaps, with the question to put to the franchisor, rather than assumed either way.

Measured least favourably: Technology Fee vs Peers, Remodel / Refresh Burden, Marketing Investment Requirement. The Full FDD Evaluation gives the figure behind each one, the FDD Item it came from, and what it can and cannot be read as.

How long the franchisor has done this, who runs it, and whether its own finances are sound.

8 of this category's 10 factors could be graded from the document, covering 80% of the category by importance. The 2 that could not are reported as gaps, with the question to put to the franchisor, rather than assumed either way.

Measured most favourably: System Growth & Attrition. Least favourably: Support Infrastructure & Capability. The Full FDD Evaluation gives the figure behind each one, the FDD Item it came from, and what it can and cannot be read as.

Whether the people who bought this franchise stayed, and what happened to the ones who did not.

9 of this category's 10 factors could be graded from the document, covering 90% of the category by importance. The one that could not is reported as a gap, with the question to put to the franchisor, rather than assumed either way.

Measured most favourably: Franchisee Reinvestment Proxy. Least favourably: Exit Pressure, Franchisee Relationship Indicators, Franchised-Unit Exit Rate. The Full FDD Evaluation gives the figure behind each one, the FDD Item it came from, and what it can and cannot be read as.

The demand in your market, and how much the brand itself brings to winning a customer.

5 of the 5 factors this free report can answer were graded from this document, covering 100% of them by importance, with no gaps.

5 further factors in this category depend on the market you would operate in, or on data from outside the FDD. They belong to the Full FDD Evaluation and are not counted against this document, which says nothing about them either way.

Measured least favourably: Repeat Revenue Potential, Disclosed Differentiation. The Full FDD Evaluation gives the figure behind each one, the FDD Item it came from, and what it can and cannot be read as.

What the franchisor is contractually obliged to teach you and to keep doing once you open.

10 of this category's 10 factors could be graded from the document, covering 100% of the category by importance, with no gaps.

Measured most favourably: Initial Training Quality, Opening Support. Least favourably: Initial Training Duration, Field & Advisory Support. The Full FDD Evaluation gives the figure behind each one, the FDD Item it came from, and what it can and cannot be read as.

How much ground the agreement protects, on what conditions, and whether a second one can be had.

8 of the 8 factors this free report can answer were graded from this document, covering 100% of them by importance, with no gaps.

2 further factors in this category depend on the market you would operate in, or on data from outside the FDD. They belong to the Full FDD Evaluation and are not counted against this document, which says nothing about them either way.

Measured most favourably: Online Sales Protection, Contractual Territory Size. Least favourably: Alternative-Channel Protection, Territory Exclusivity, Protection From Company-Owned Outlets. The Full FDD Evaluation gives the figure behind each one, the FDD Item it came from, and what it can and cannot be read as.

How hard the business is to run, how much of your own time it needs, and whether it scales.

9 of the 9 factors this free report can answer were graded from this document, covering 100% of them by importance, with no gaps.

1 further factor in this category depends on the market you would operate in, or on data from outside the FDD. They belong to the Full FDD Evaluation and are not counted against this document, which says nothing about them either way.

Measured most favourably: Staffing Requirement, Disclosed Labour-Cost Proxy. Least favourably: Purchasing Flexibility, Supply-Chain Reliability, Owner Time Requirement. The Full FDD Evaluation gives the figure behind each one, the FDD Item it came from, and what it can and cannot be read as.

What the franchise agreement lets the franchisor do, and what it leaves you able to do.

9 of this category's 10 factors could be graded from the document, covering 89% of the category by importance. The one that could not is reported as a gap, with the question to put to the franchisor, rather than assumed either way.

Measured most favourably: Guarantee Scope & Personal Liability, Litigation Exposure. Least favourably: Required Purchasing Restrictions, Post-Term Non-Compete, Termination Provisions. The Full FDD Evaluation gives the figure behind each one, the FDD Item it came from, and what it can and cannot be read as.

What happens at the end of the term, and what the business can be sold for before then.

9 of this category's 10 factors could be graded from the document, covering 90% of the category by importance. The one that could not is reported as a gap, with the question to put to the franchisor, rather than assumed either way.

Measured most favourably: Initial Term, Historical Resale Activity, Continuation Cost. The Full FDD Evaluation gives the figure behind each one, the FDD Item it came from, and what it can and cannot be read as.